backlinks (hyperlinks pointing to you site from other websites, apps and networks).
Post titles are important for SEO. They really are since they are deal makers or breakers. Whenever you write something, make sure you give proper attention to the post's title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.
image search results, i.e. an image with the "img009.jpg" name would never appear in the image search results but "tips_to_success.jpg" would. The best would be to use text content and wrap them proper in HTML tags like <H2></H2> etc. (search engines likes content this way). Also, make sure your blog post's length is somewhere between 300-500 words - crossing over is fine but lesser isn't.
3. Keywords are keys
Keywords are terms that others may use to search for your content. While keywords are important for SEO, don't go on and stuff your site with keywords. This would make your content appear like a spam to spiders, who would neglect it henceforth.
Ideal is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward. Additionally, you may link it using anchor text to relevant resources in and out of site.
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| Adding keyword in the post URL using Custom Permalink |
4. Meta-tags are important, but not 'that' much
If we had been living in early part of 21st century, meta tags might have done all the SEO for your site. Unluckily, we aren't. Google and other search engines have long left using meta-tags for finding site information. Hence, if someone tells you meta-tagging is all you need for your sites SEO, tell them it isn't.
Nevertheless, it's important that you use your keywords in your meta-data. Some themes already do that for you, if they don't (you can check that using page source or using view source code from browser), don't sweat. You can use 3rd party plugins like
All in One SEO Pack and Scribe.
5. Socialize!
Make others talk about your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.
Guest posting is another good approach for that. Comment on other sites, make friends with bloggers (best in business) and make them comment at yours. These tiny little things do matter a lot, resulting in enhanced SEO of your site.
6. Link in and Link-Out
Hyperlinks or Links are important from SEO perspective. You can use them to:
Link out to other sites, networks and posts, or even to your previous posts (also called inbound or backlinks) using anchor element with keyword.
Advertiser
Or even better, make others to link in to you, via sharing your content on their sites or social media networks.
As mentioned, an even outstanding strategy for building links is guest posting.
7. Write Often
Sites with new content every day, or twice thrice a week have still far better ratings than those who post every fortnight. A better incoming content frequency makes spider come to your site regularly, resulting in better ratings and enhanced SEO.
Are we done then? Well, trust me - your sites rating is in your hands, not in Google or Yahoo. SEO is just about doing things neatly and in a sophisticated manner. Walk your site these 7 steps for a quality SEO and you will witness the difference yourself at Google, if no place else.
Remember, code clean, write original, socialize... this is what SEO is all about!
